Leverage E-Understanding how to Improve Retail Sales Training


A mentor, friend, along with a wise man once explained “There’s nothing hard about retail. It is only effort!” The old axiom still remains true, but after almost 3 decades within the retailing business I’ve found that retailers face some distinct – and difficult – challenges! The greatest challenge has, and remains, managing and working on your people. Just think about the challenges to making a highly effective retail training course!

Large and also altering products

High worker turnover

Low budgets for training

Management that has got to concentrate on selling, inventory, loss prevention, store display along with other priorities

That’s where e-learning is available in. Studies by companies for example Bersin Associates have proven that e-learning and learning management systems work well methods for supplying retail sales training and retail management training for their team people. A few of the advantages of applying an e-learning solution include:

Maintaining consistent and quality training interactions across all locations

Capability to monitor training through automated reporting dashboards

Leveraging existing infrastructure within the stores including computers and internet connectivity

Removal of costs connected with classrooms and travel schedules

Students learn in their own pace – as quickly or as slow because they need

But while these benefits are to become all of the reason a store must implement an internet-based retail sales training course, the actual test is when it comes to measurable return-on-investment. National retailers for example Pep Boys, Lowe’s, and Burger king have experienced measurable impacts on their own stores’ main point here because of applying e-learning programs. For instance, Pep Boys saw the next results within twelve months of presenting their e-learning program

Worker retention rates exceeded target by over 300%%

78% of sales representatives surveyed stated they received the various tools they have to be effective

Through improved productivity and reduced worker turnover, Pep Boy’s investment compensated by itself inside the first 12 several weeks!

Now, independent and smaller sized retail chains can engage in e-learning systems too. Many retail coaches now provide top quality retail sales training and retail management training content that may be delivered as e-learning through the web. These courses may be used either “out of the box” or perhaps be easily customized to match a person company’s needs. Training programs can be bought on the pay-as-you-go basis or retailers may have a custom system created for delivering comprehensive sales and management training programs for less than $100 per worker each year With web-based -, independent retailers are in possession of another tool that enables these to compete effectively using the national chains leading to greater sales, lower costs, improved worker retention, and greater profits.

David Goodwin is really a 30-year veteran from the retail business. Additionally to operating independent stores, he’s operated countless stores and managed a large number of retail employees for a few of the largest retailers in the united states. He’s the Chief executive officer the Retail Advocacy Group, a talking to firm that are experts in helping retailers improve store and field operations while maximizing customer experience.